Category: Case Study

Digital coaching drives 10% revenue growth

Performance coaching to optimise sales success

A new CEO stepped into their role at the Commercial Bank of a global, leading Financial Services Institution. He set an ambitious strategy and growth plan, recognising the single lever that would make the biggest impact would be the commercial team.

Success required a transformation in mindset and behaviour at the bank The CEO wanted to uplift confidence, skill and motivation to drive sales revenue among its global relationship managers.

Coaching alighted to core business KPIs

We co-created a coaching journey that included 1:1 and group coaching, hosted on Mindbeat’s digital platform, benefitting from tailored learning content and progress measurement. 

Participants focused on three key goals:

– Positive Power and Influence; developing ability to engage and influence for greater impact

– Growth Mindset; building the confidence to overcome barriers

– Working Smarter; being laser focused on the things that matter most

Results and impact

– Attendees on the Mindbeat programme outperformed their peers on YoY revenue performance by 5%

– Attendees who utilised all their coaching sessions outperformed the rest of their group by a further 10%

– On average, participants achieved growth in overall YoY revenue of 30% 

Mindbeat embarked with us on an experiment to make performance coaching available to more people, globally. The results were stark and significant, with those on the programme outperforming their peers by 5-10% on YoY revenue performance. As a result, we are excited to now be rolling this programe out globally.

Global senior leader and sponsor

Coaching in the field of career transition support can make a profound impact for companies and their people during redundancies. We had the privilege to work with Specsavers in this area and witnessed the effects first hand.

In the height of lockdown in April 2020, Specsavers approached us to explore how we could partner to create an outplacement transition programme.

Specsavers was heading into a rightsizing project to respond to the impact of COVID-19. It needed to take the challenging step of preparing to let people go through redundancy. For a highly successful and growing business, this had hit hard and redundancies had not been something it had ever needed to do at scale. It was a new learning curve for the business. 

Unfulfilled by what was on offer in the outplacement market, especially when it came to affordability and the need to adapt to the remote context brought about by social distancing, it quickly became clear where and how our Mindbeat mobile coaching platform, webinars and virtual coaching service could offer support.

Letting people go from your business is a tough decision under any circumstance. To approach this during lockdown and after a period of massive uncertainty needed a great deal of careful planning. Add remote working, furlough and the world economy being tipped upside down – we knew we faced an intense and unprecedented situation.

“One of, if not the strongest partnership approaches I’ve had the pleasure of being involved in. Thank you Mindbeat for your support.”

Becky Craig, Head of People Engagement & Development, Specsavers 

Specsavers didn’t want to simply wash its hands of the outplacement service, it wanted to co-create an approach to be certain it had done everything possible to help its leavers experience a personal, tailored and flexible transition programme. The goal was for its valued colleagues to make their departure feeling cared for and with a lasting positive feeling about their brand – feeling good about a potential return when tides turned.

This was truly heart-warming and inspiring to hear. Instantly we felt a strong alignment with our purpose and values at Mindbeat.

We had a mutual belief that it was critical to support people through empowering them and helping them to build confidence during these devastating economic times. With that backdrop we partnered together to create a programme which is now live and supporting over 300 people.

“How humbling it is to be reminded that coaching skills are so valued by our clients during a transition like this.”

Results

A few weeks into the programme going live, we knew we were doing the right things. After one of the first round of webinars – our Head of Coaching and Product Design Lead were visibly moved and remarked how they had just “witnessed first-hand how incredibly powerful and transformative our support is” and “how humbling it is to be reminded that coaching skills are so valued by our clients during a transition like this”.

Embarking on a redundancy process is a daunting task for any company. The impact of letting people go is felt not only by the individual but also by the business as a whole. Difficult professional decisions have a personal impact, so it’s crucial that this process is humanised and structured.

Mindbeat methodology

Redundancy should be managed with a high degree of empathy and be mindful of the wellbeing of those affected. Introducing an experienced professional with the right skill-set helps to facilitate the transitioning out of the workforce. Coaching offers support and professional development to all those impacted by the redundancy process.

Our Outplacement Support Programme caters for the needs of both your business and those that are going through redundancy. Through a mix of coaching and resources, we can help individuals adjust to change and build confidence to succeed with career transition. Regular reviews are also put in place with your business to make sure the programme is running successfully.