Digital coaching drives 10% revenue growth
Performance coaching to optimise sales success
A new CEO stepped into their role at the Commercial Bank of a global, leading Financial Services Institution. He set an ambitious strategy and growth plan, recognising the single lever that would make the biggest impact would be the commercial team.
Success required a transformation in mindset and behaviour at the bank The CEO wanted to uplift confidence, skill and motivation to drive sales revenue among its global relationship managers.
Coaching alighted to core business KPIs
We co-created a coaching journey that included 1:1 and group coaching, hosted on Mindbeat’s digital platform, benefitting from tailored learning content and progress measurement.
Participants focused on three key goals:
– Positive Power and Influence; developing ability to engage and influence for greater impact
– Growth Mindset; building the confidence to overcome barriers
– Working Smarter; being laser focused on the things that matter most
Results and impact
– Attendees on the Mindbeat programme outperformed their peers on YoY revenue performance by 5%
– Attendees who utilised all their coaching sessions outperformed the rest of their group by a further 10%
– On average, participants achieved growth in overall YoY revenue of 30%
Mindbeat embarked with us on an experiment to make performance coaching available to more people, globally. The results were stark and significant, with those on the programme outperforming their peers by 5-10% on YoY revenue performance. As a result, we are excited to now be rolling this programe out globally.
Global senior leader and sponsor
